PPC, or pay-per-click, is a type of online advertising in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than trying to "earn" those visits organically. PPC services involve creating and managing ad campaigns on various online platforms, such as Google Ads or social media platforms like Facebook or Instagram. These platforms allow advertisers to target specific audiences based on demographics, interests, and behaviors, and to display their ads in various formats such as text, image, or video. When setting up a PPC campaign, advertisers choose specific keywords that they want their ads to appear for in search results or on relevant websites. They bid on those keywords, meaning they compete against other advertisers who are also targeting the same keywords. The cost of a PPC campaign varies depending on a number of factors, including the competitiveness of the keywords being targeted, the qua...