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What is difference between PPC and CPC?

 PPC (Pay-Per-Click) and CPC (Cost-Per-Click) are two commonly used terms in the world of online advertising, particularly in the context of search engine advertising. While they are related, there are some key differences between them that are important to understand.

PPC (Pay-Per-Click) and CPC (Cost-Per-Click) are two terms that are often used interchangeably, but they refer to different aspects of online advertising. In this blog, we will discuss the differences between PPC and CPC and how they relate to online advertising.

PPC is a type of online advertising where advertisers pay each time their ad is clicked. In other words, it is a payment model where advertisers pay for each click their ad receives. PPC advertising can be used on various platforms such as search engines, social media, and other websites.



 

 CPC, on the other hand, is a metric that measures the cost incurred by advertisers for each click on their ad. CPC is calculated by dividing the total cost of an advertising campaign by the number of clicks the campaign received. CPC is often used as a key performance indicator (KPI) in online advertising to measure the effectiveness and efficiency of an advertising campaign.

 To put it simply, PPC is a payment model, while CPC is a metric used to measure the cost of each click on an ad. In other words, PPC refers to the way advertisers pay for their ads, while CPC refers to the cost incurred by advertisers for each click on their ad.

 

Here are some additional differences between PPC and CPC:

  1. Payment Structure: PPC is a payment model, while CPC is a metric used to calculate the actual cost of advertising.

  2. Bidding System: In a PPC model, advertisers bid on keywords and pay a fee each time their ad is clicked. In CPC model, the advertiser pays the amount they bid per click on their ad.

    3.Advertising Platform: PPC is generally used in search engine advertising, while CPC can be used in a variety of online advertising channels, including search engines, social media, and display advertising.

 

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